Jumat, 27 Juli 2012

DAMPAK KEBERADAAN PASAR MODERN (SUPERMARKET DAN HYPERMARKET) TERHADAP USAHA RITEL KOPERASI/WASERDA DAN PASAR TRADISIONAL

JURNAL PENGKAJIAN KOPERASI DAN UKM NOMOR 1 TAHUN I - 2006

Abstract
The purpose of this study is (1) to identify position of traditional market and modern
market from institutional aspect and existing regulation, (2) to know the impact of the
existance of modern market to retail business managed by cooperative, traditional
market and small and medium enterprise and (3) to draw up a concept on the
empowerment of retail business applied by cooperative, traditional market and small
and medium enterprise.
The main problem of this study is (1) the position of traditional market and modern
market seen from institusional aspect and the existing regulation, (2) the impact of the
existence of modern market to retail business managed by cooperative, traditional
market and small and medium enterprise seen in aspect of business volume, selling
price, worker numbers and factors affecting consumer behaviour in determining to
shopping and (3) the concept to empower retail business applied by cooperative,
traditional market and small and medium enterprises impact to business volume of
traditional market.
Between before and after the existence of modern is quite different, in which the business
volume of traditional market was higher before the existence of modern market, while
variable of selling price and worker number is just a slight difference.
The conclusion of this study is (1) the existence of modern market has shreatened
traditional market in which, it has developed by 31,4% (AC Nielson) and has developed
negatively by 8%, (2) business volume of traditional market has decreased due to the
existence of modern market. No significant difference in worker numbers and
commodities selling price and (3) the decision to shopping in modern market is strongly
affected by factors of : comfort, sanitation, availability of other facilities, and consumers
decision to shopping in traditional market is strongly affected by distance and shopping
habit.

I. PENDAHULUAN
1.1 Latar Belakang
Indonesia dengan jumlah penduduk lebih dari 220 juta, ditambah kunjungan
wisatawan manca negara sekitar 5 juta per tahun merupakan pasar yang empuk
bagi peritel nasional maupun peritel asing. Memang banyaknya jumlah
penduduk merupakan faktor utama berhasil tidaknya pasar ritel. Di Indonesia . . . .
Kata kunci : kemasan, keputusan pembelian  . . . . ..  (baca_selengkapnya )

Artikel lengkap dikompilasi oleh/hubungi :
Kanaidi, SE., M.Si (Penulis, Peneliti, PeBisnis, Trainer dan Dosen Marketing Management).
e-mail ke : kana_ati@yahoo.com atau kanaidi@poltekpos.ac.id
HP. 08122353284
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